Matt Carlyon
Creative Marketing & Digital Content Strategist
Helping brands tell authentic stories, grow engaged audiences, and turn attention into lasting community.
With a background in social media strategy, digital storytelling, and audience engagement, I create content that connects with people not just algorithms.
25M+
Organic reach across platforms.
10k+
Niche, highly engaged audience.
8+
Creating content that builds trust.
Millions
Through social media strategy.
Create content that feels human.
I'm a creative marketing and digital content strategist passionate about helping brands communicate with authenticity. My approach isn't based on aggressive selling — it's based on storytelling, trust, and community.
Whether managing social channels, producing short-form video, or crafting a brand narrative, my focus is always the same: Create content that feels human. Because when content resonates with people, growth happens naturally.
Selected Projects
Wendelstedt Umpire School
Led social strategy and daily content for a nationally recognized training program. Built year-round engagement and a loyal digital community.
- • Capturing photo/video during training seasons
- • Behind-the-scenes storytelling
- • Consistent brand voice
Personal Content Projects
Millions of views through authentic storytelling, sports narratives, and creative short-form video — no traditional ads.
Content in Action
Selected videos from Instagram and TikTok showing storytelling & engagement.
Experience
Real Estate Agent
2024 – PresenteXp Realty — Pennsylvania
Create marketing content for listings, brand visibility, and local community engagement.
Client Experience & Product Specialist
2022 – PresentAutomotive Sales
Product storytelling, value demonstration, rapport building, consumer psychology.
Social Media Manager
2014 – 2022Wendelstedt Umpire School
Digital content strategy, visual curation, daily posting, organic growth.
Professional Umpire
2013 – 2022Minor League Baseball
Five postseason assignments, All-Star Game selection, high-pressure communication.
Core Skills
Technical Tools
Education
Southern New Hampshire University
Bachelor of Arts — Advertising
Summa Cum Laude
Community & Engagement
Outside of digital marketing, I value community involvement and creative expression. These experiences reflect my belief that community matters — both online and offline.
- Monthly trivia host at The Boozy Mutt, Philadelphia
- Volunteer with Meals on Wheels
- Fundraising for Children's Hospital of Philadelphia
Beyond Work
Creativity doesn't stop when the workday ends. I enjoy storytelling through nature photography, songwriting, creative writing, and strategy games. Also pickleball, volleyball, and outdoor exploration.
"Relocated to Montana for six months with my dog and cat — an experience that reinforced my adaptability and independence."